The skeptical cardiologist keeps getting emails from Kimberly of mypracticereputation.com who informs him how important his online reputation is. The last email has quite an urgent, almost threatening tone: Kim reminds me of the multiple previous attempts to contact me and asks me if there is someone else in my practice she could speak with.
According to Kimberly, my online reputation “has become the primary way that patients, colleagues, referring practitioners, and even your friends will come to learn about you.”
Kimberly informs me that her assessment “includes your online reputation score (A-F) scoring), the total number of reviews found about your practice online (some of which you may not be aware of) and your calculated current Reputation Danger Level™ (In Danger, At Risk or Protected).”
She has a really slick website:
However, I have no interest in checking my online reviews nor do I care what my Reputation Danger Level is.
If I were just starting a practice or fighting for new patients I might view this differently and consider engaging in such folderol.
However, at this point in my career, I am really only concerned with having positive interactions with the patients I have and helping them achieve optimal health as best I can. I get more than enough new patients by word of mouth from my current patients, their relatives, and from referring physicians who respect my patient care skills.
Also, I have a feeling that the majority of patients who take the time to write online assessments are disgruntled about something and want to tell the world. I’m not really interested in coming across a review of me that is totally unfair. It would only give me unnecessary stress.
I’m sure there are ways to expunge the negative reviews, likewise there are bound to be effective ways to ramp up the positive reviews. For positive reviews, for example, I could just ask the patients I know who really like my care and style to post something online. I don’t do that: it makes me uncomfortable.
But this just doesn’t seem right. If my online reputation can be manipulated by me or by myonlinereputation or their ilk, it would seem to further delegitimize the whole process.
Kimberly, if you happen to read this, please accept my apologies for not accepting your complementary (normally $249) analysis.
And please stop sending me emails.
In the first chapter (I AM BORN) of Charles Dickens’s David Copperfield, the protagonist notes that “I was born with a caul, which was advertised